The fact that, infrastructure wise, ‘desert conditions’ have affected the wider publics relationship with arts & culture in the city. As well as damaging the development of the creative providers, the independent sector. There are followers of and participants in ‘the scene’. For the none followers though, the cupboard probably looks pretty bare. This combined with the fact that there’s no coordinated promotion, no cultural quarter and distractions such as the cost of living crisis. For many the, even limited cultural opportunities in Preston, will go under the radar.
Unleashing Potential (UP as we call it). Does exactly what it says on the tin. But in the context of developing cultural connectivity with Preston residents who don’t typically engage with culture. Not only will our project engage these people, it will foster a much more healthy relationship between them and the creative sector.